The United Independent School District’s (UISD) Public Relations Department has been nationally recognized by the National School Public Relations Association (NSPRA) in the prestigious 2025 Publication & Digital Media Excellence Awards. The awards program honors exceptional public relations materials such as newsletters, publications, videos, social media campaigns, and news releases.
With thousands of entries submitted from across the country, the NSPRA Awards are among the most competitive honors in the field of school communication. UISD’s Public Relations team stood out for its commitment to sharing impactful stories and vital information with the community through a wide variety of multimedia formats.
Award-Winning Work
UISD received multiple accolades across several categories:
-
Excellence Award – Handbook/Guide
UISD Parent Connection Publication
-
Merit Award – News Release
Hundreds of UISD Students Unite for World Kindness Day
-
Merit Award – News Release
Kazen Elementary National Blue Ribbon School
-
Merit Award – Video (Produced In-House)
United ISD Student Newscast
-
Merit Award – Video (Produced In-House)
2025 Public School Week
- Honorable Mention – Special Purpose Publication
UISD 2013 Bond from Start to Finish
Meet the Team
The UISD Public Relations Department is led by Associate Superintendent Rebecca Coss-Morales and is comprised of two collaborative branches:
ITV Studio
-
Executive Director: Susan Carlson
-
Production Specialist: Luis Garza
-
Communication Specialist: Jose Sanchez
-
Editor/Photographers: Pedro Martinez, Jose Moreno, Ruben Vela, Jose Luis Salinas, Richard Resendez
- Secretary: Esmeralda Gonzalez
Main Office
-
Public Engagement Specialist: Brenda Medina-Moreno
-
Communication Specialists: Valerie Godines, Lorena Martinez, Sonya Sanchez
-
Graphic Design Specialists: Paola Arcos, Karla De La Garza
-
Secretaries: Alejandra Salinas, Grizelda O. Gil
Leadership Praise
“United ISD congratulates the Public Relations Department for their exceptional work as storytellers who use various platforms to share all the wonderful district stories with the community and the media,” said Rebecca Coss-Morales, Associate Superintendent for District Administration and Student Services. “Their work has not gone unnoticed, particularly in the prestigious NSPRA awards.”
Coss-Morales added, “To tell a story—whether through video, graphics, photography, print or social media—requires dedication, creativity, and a collective willingness to uncover the many fascinating stories that take place within United ISD. These stories elevate our district and empower our community. Congratulations to the entire department!”
About NSPRA
NSPRA is a nonprofit professional organization that supports and represents more than 2,800 school communication professionals and education leaders in the U.S. and Canada. Winning entries receive digital badges and certificates.
The NSPRA website states, "This year marked a record number of entries to NSPRA’s national awards contest, reflecting the growing impact and innovation of school communicators across the country. All entries are judged on overall excellence as well as quality in comparison to similar-sized organizations."
The NSPRA National Seminar took place in Washington D.C. July 20-23, 2025.
Additional settings for Safari Browser.
